We determined they were in need of simple to use, on-brand and appealing graphic templates for social media use.

Members of the team with varying familiarity in Photoshop and design programs would use templates. Simplification of assets was important.

The prior graphics success in communicating messages led us to believe a complete overhaul in layout wasn’t necessary.

We developed a variety of social media templates that built upon an already budding brand in an effort to grow the company’s visual identity.

By amplifying brand marks, colors and tone, we hoped to stay connected to old followers while becoming more appealing to future followers.